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Stop Evangelizing UX - And What To Do Instead

No other role at your company spends time and effort evangelizing themselves. Developers aren’t making PowerPoints to explain to execs why it’s important to hire specialized, trained developers. QA isn’t holding meetings to ask for enough time to cycle through their complete and important process. It’s just us and it’s making us look weird and whiny. More importantly, it’s rarely working.

This workshop will examine the pitfalls of evangelism and what actions we can take instead. We’ll be focusing on who and how many UX experts we should hire, the role of UX managers and leadership, processes, workflows, tools, and improving collaboration between UX and our cross-functional teammates. We’ll also learn how to measure the positive effects correctly integrating UX practitioners and processes has on DevOps.

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Pre-Requisites

  • You work in UX.

Who Should Take This Course

  • Anyone who struggles with teammates who don't understand UX.
  • Anyone who feels like UX evangelism isn't working but isn't sure what does.

After This Course, You Will...

  • Have confidence trying concrete new ways to turn cross-functional teammates into knowledgeable advocates and collaborators.

Course Curriculum


  Stop Evangelizing UX!
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Your Instructor


Debbie Levitt
Debbie Levitt

Debbie Levitt, CEO of Ptype UX & Product Design Agency, has been a UX strategist, designer, and trainer since the 1990s. As a “serial contractor” who lived in the Bay Area for most of this decade, Debbie has influenced interfaces at Sony, Wells Fargo, Constant Contact, Macys.com, Oracle, and a variety of Silicon Valley startups. Clients have given her the nickname, “Mary Poppins,” because she flies in, improves everything she can, sings a few songs, and flies away to her next adventure.



Debbie is a speaker and trainer who has presented at conferences including eBay’s Developer Conference, PayPal’s Developer Conference, UXPA, and WeAreDevelopers. She is an O’Reilly published author and one of few instructors on the planet recommended by Axure. Her newest training program is DevOps ICU, which teaches non-UX roles how to measurably improve DevOps results by correctly integrating UX practitioners and processes.



Outside of UX work, and sometimes during UX work, Debbie enjoys singing symphonic prog goth metal, opera, and New Wave. She’s now a Digital Nomad splitting her time between the USA and rural Italy.