The Four Horsemen of Bad UX®
Frustration, Confusion, Disappointment, and Distraction
An easy way to explain bad UX in a product is what we like to call, “The Four Horsemen of Bad UX.” These are the things that announce the possible downfall of your site, page, or mobile app. It’s not enough to say, “Users aren’t happy.” Categorizing the unhappiness helps guide the solutions.
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Who Should Take This Course
- Any UX practitioner who'd like to explore a new way to look at customer feedback as well as the "voice in your head" while you're designing.
After This Course, You Will...
- Have a new paradigm you can use in your practice and with clients and stakeholders.
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Debbie Levitt, Chief Experience Officer of Delta CX, has been a CX and UX strategist, designer, and trainer since the 1990s. As a “serial contractor” who lived in the Bay Area for most of this decade, Debbie has influenced interfaces at Sony, Wells Fargo, Constant Contact, Macys.com, Oracle, and a variety of Silicon Valley startups. Clients have given her the nickname, “Mary Poppins,” because she flies in, improves everything she can, sings a few songs, and flies away to her next adventure.
Debbie has presented at conferences including eBay’s Developer Conference, PayPal’s Developer Conference, UXPA, and WeAreDevelopers. She is an O’Reilly published author and one of few instructors on the planet recommended by Axure.
Her “DevOps ICU” book and training teach non-CX roles about CX, why it’s done by specialists, and how to integrate it into teams and processes. Her “Delta CX” book and training teach companies how to improve customer satisfaction, predict and mitigate business risk, and increase ROI by investing in great customer experiences.
Outside of CX work, and sometimes during CX work, Debbie enjoys singing symphonic prog goth metal, opera, and New Wave.